About us

Made by a parent, for every kind of learner

Our Study Tribe helps students get on top of Lower Secondary History with short lessons, step-by-step practice and a small group of friends to learn with.

Why we started

It wasn't a lack of ability. It was overload.

“When my eldest started secondary school, what I saw wasn't a lack of ability. It was overload. What helped was structure: knowing what mattered, in pieces small enough to hold on to.”

Lorel Chow, founder and parent of three

Lorel spent more than 20 years at a global energy and chemicals company, designing and improving complex systems. One lesson ran through all of it: a well-designed system expects variation and doesn't fail when the input isn't perfect.

At home she saw the opposite. Capable children struggled, not with what they were learning, but with how they were asked to learn it. Our Study Tribe is her answer for History: what matters, in what order, in pieces small enough to hold on to.

Read the full founder's story Connect with Lorel on LinkedIn
What we believe

How we make decisions

Every kind of learner

No two children learn the same way. We plan for different ways of thinking from the start, not as an afterthought.

Affordable for families

Good learning support shouldn't depend on what a family can spend. It's free during the pilot, and priced to stay within reach after.

Growth over grind

Short sessions, steady progress and encouragement. No rankings, no cram culture and no streaks to keep up.

Safe and private

No ads, no public chat and no selling data. We collect as little as we can and explain clearly what we keep.

Shaped by students

Singapore secondary students are testing it in our pilot now. What gets in their way decides what we build next.

The eight design principles behind every feature
Who's behind it

Sobena

Our Study Tribe is made by Sobena, a Singapore education company building affordable, thoughtfully designed learning tools for every student, however they learn and however their mind works.

Visit sobenalearning.com
Get in touch

We'd love to hear from you

Questions about the pilot, ideas for what to build next, or feedback from your child: write to us any time.

Company
Sobena Private Limited · UEN 202650285G
Address
60 Paya Lebar Road, #06-28, Paya Lebar Square, Singapore 409051